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Practical ASO strategies, keyword tactics, and App Store intelligence — written for indie iOS developers who want results, not fluff.
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12 articlesSeasonal ASO: When to Update Your Keywords (and Why Most Devs Get It Wrong)
Most indie devs treat ASO like a wall switch. You flip it on once — pick your keywords, write your description, design your...
ASO Metrics That Actually Matter: Stop Tracking Vanity Numbers
There's a trap most indie devs fall into with...
Is Your App in the Wrong Category? The ASO Strategy Most Devs Ignore
Most indie devs spend hours on keyword research and barely five minutes picking a...
App Preview Videos: Do They Actually Help Rankings?
I get this question a lot from indie devs: "Should I spend a weekend making an App Preview video? Will it help my...
App Store Localization for Indie Developers: Easy Wins in Non-English Markets
Published: June 26, 2026 Topic: ASO Localization Strategy Read time: 5...
App Store Ratings and Reviews: Their Real Impact on Rankings
There's a persistent belief among indie iOS developers that ratings and reviews are mostly a social proof thing — nice to have,...
How to Interpret Your Keyword Ranking Data (And Actually Act on It)
You've been tracking keyword rankings for a few weeks. You've got a spreadsheet — or a dashboard — full of numbers. Position 14...
Long-Tail Keywords: The Indie Dev's Secret Weapon in the App Store
Published: June 1, 2026 Reading time: ~6...
App Store Screenshots That Convert: The ASO Visual Strategy Indie Devs Ignore
Most indie developers spend weeks polishing their app and about 45 minutes on their screenshots. Then they wonder why their...
How to Find Competitor Keywords on the App Store (Without Guessing)
Published: 2026-05-17 Slug: how-to-find-competitor-keywords-app-store Description: Learn how to reverse-engineer competitor App...
The 5 Keyword Mistakes That Are Killing Your App's Visibility
You put months into building your app. You write a decent description, throw in some keywords, and hit publish — then watch it...
How the App Store Search Algorithm Actually Works
Five key signals that determine your ranking — metadata relevance, conversion rate, engagement, category signals, and review velocity.
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