App Store Optimization

Rank higher.
Grow organically.

Track every keyword, decode competitor strategies, and turn App Store data into a clear growth plan — without the enterprise price tag.

Free plan available — no credit card required.

500+
Keywords tracked
on Elite plan
24h
Daily ranking
refresh cadence
4
Flexible plans
for every stage
0
Setup effort —
connect & go

The tools indie makers actually use

Keyword Rank Tracking
Competitor Intelligence
Performance Analytics
Traffic Source Breakdown
Review Monitoring
ASO Health Diagnosis

ASO intelligence,
without the bloat

Six integrated modules that work together to surface exactly what's moving the needle for your app's discoverability.

Keyword Intelligence

Volume tiers, difficulty scores, opportunity ratings, and trend signals — all computed automatically so you know which keywords are worth fighting for.

Automated

Competitor Analysis

Discover who ranks ahead of you, analyse their keyword overlap, and expose their review weaknesses — all surfaced automatically from publicly available data.

Competitive Intel

Performance Analytics

Downloads, impressions, page views, and conversion rates pulled directly from your App Store Connect account — plotted over 30 days with smart anomaly callouts.

ASC Integration

ASO Diagnosis

A full health check on your app's metadata: title, subtitle, description, screenshots, and keyword field — with a prioritised action list to address every gap.

Actionable

Traffic Source Breakdown

Understand whether users find you through search, browse, or referral — so you can double down on the channels that actually convert to installs.

Attribution

Know which battles
are worth fighting

Not all keywords are equal. ASO Analytics scores each tracked keyword across volume, difficulty, and opportunity — so you spend time optimising where it actually moves the needle.

  • Volume tiers derived from real search signals
  • Difficulty scoring based on competition depth at this ranking position
  • Opportunity label: Poor, Fair, Good, or Excellent
  • Historical trends so you can catch momentum shifts early

See exactly who is
outranking you — and why

ASO Analytics automatically discovers apps competing for the same keywords, ranks them by similarity score, and surfaces their weaknesses from real user reviews.

  • Auto-discovery of competitors matching your category and keywords
  • Similarity scoring to focus on your most direct threats
  • Review weakness analysis — find gaps in competitor positioning
  • Manual competitor additions for paid plans

Start free. Grow as you go.

No hidden fees, no annual lock-in. Cancel anytime.

Free

$0

forever

  • 1 app
  • 10 tracked keywords
  • Weekly data refresh
  • Competitor analysis
  • Performance intelligence
  • ASO Diagnosis
Start free

Starter

$19.90

per month

  • 3 apps
  • 50 tracked keywords each
  • Daily data refresh
  • Competitor analysis
  • Performance intelligence
  • ASO Diagnosis
Get Starter

Elite

$89.90

per month

  • 20 apps
  • 500 tracked keywords each
  • Daily data refresh (5×/day)
  • Full competitor intelligence
  • Performance intelligence
  • ASO Diagnosis + priority support
Get Elite

What indie developers say

★★★★★

"Finally an ASO tool that doesn't cost more than my app makes. The keyword intelligence alone paid for itself in the first week of optimising my metadata."

Marco V.

iOS indie developer, Italy

★★★★★

"The competitor weakness analysis is genuinely insightful. I discovered my biggest rival had a known UX problem — built a targeted feature and saw a category rank jump within 3 weeks."

Sara L.

App studio founder, UK

★★★★★

"I moved from manual spreadsheet tracking to ASO Analytics and got hours back every week. The dashboard is clean, fast, and actually surfaceable to non-technical stakeholders."

Tom K.

Solo developer, Germany

Frequently asked

No. The free plan is completely free forever — no credit card, no trial period. You get 1 app, 10 keywords, and weekly refreshes with no strings attached.

You'll need an App Store Connect API key with "Sales and Reports" access to fetch performance metrics (downloads, impressions, page views). Keyword rank tracking works without API credentials for basic use; connecting ASC unlocks the full analytics dashboard.

Free plan: weekly. Starter & Pro: daily. Elite: up to 5 refreshes per day per app. You can also trigger a manual refresh from the dashboard at any time, subject to plan cooldown limits.

Not yet. ASO Analytics currently focuses exclusively on the Apple App Store. Google Play support is on the roadmap for a future phase.

Yes. Your private key is encrypted at rest using AES-256 encryption before being stored in the database. It is never logged or transmitted in plaintext. You can revoke and replace it at any time from your settings page.

Absolutely. All paid plans are month-to-month. Cancel directly from your account settings — your access continues until the end of the current billing period, then you automatically drop to the free plan.

Your app deserves
to be found.

Join developers who track smarter, optimise faster, and grow their installs — for free.